Not only are you providing an additional resource for your families, you are also keeping your brand directly in front of those friends and family who are typically contacted by your family follow up program. When the family shares their event, they are also sharing your brand.
The site is super easy to use, with the consumer only filling out one simple form and sharing the URL. This simple site makes it easy for anyone to create a page and share it (and your brand) with family and friends.
The event site also enables friends and family to read the obituary and request more information about preplanning for themselves.See Example
OneLastEvent.com Event Site